Dior Creates Individualized Beauty Experience in Stores

“Dior is the latest brand to use in-store technology to enhance the beauty experience. The French brand recently began using the Dior Foundation Shade Analyzer to help its consumers select the right foundation formula and shade. A Dior beauty consultant simply places the Shade Analyzer in front of a consumer’s cheek. After a short time the Shade Analyzer can detect the exact complexion tone of that consumer, either yellow, pink or neutral.” Read more at Luxury Daily.