Dollar Shave Club Files Counterclaim Against Gillette in Battle of the Blades

“Dollar Shave Club isn’t afraid of publicity. The quirky men’s grooming start-up is famous for its viral online videos, men’s flushable wipes and now a Super Bowl ad. But when shaving giant Gillette filed a lawsuit in December claiming the Venice subscription service stole one of its patents to reduce wear and tear on its razor blades, Dollar Shave Club went silent.” Read more at The Los Angeles Times.