How Will ‘See Now, Buy Now’ Fashion Shows Affect Beauty Brands?

“Burberry and Tom Ford, along with a handful of smaller labels like Rebecca Minkoff and Vetements, have recently announced that they're forsaking the traditional fashion calendar and showing collections that will be immediately available for purchase. Unlike a fashion collection, many beauty collections are planned a year or more in advance, so having new makeup available for a show and for purchase immediately poses less production challenges than it does for fashion.” Read more at Fashionista