Is Crowdsourcing The Next Big Thing In Beauty?

“Last month, Kylie Jenner announced on her Lip Kit Instagram account that one lucky fan would get to name a shade in her new Valentine Collection. Within the hour, thousands of comments appeared on the post with countless suggestions for the social media star to choose from. As consumers vied for a chance to make Lip-Kit history, we realized that Jenner had caught on to a greater phenomenon in the beauty industry: the power of crowdsourcing.” Read more at Refinery29.