Neutrogena Enters Female Empowerment Genre With New Global Campaign

“This marks the first time Neutrogena has run ads that weren’t product focused. In that, it joins a growing cast of brands that have run equity campaigns with female-empowerment themes the past decade and particularly the past two years. Those include Unilever’s Dove going back to 2004, Procter & Gamble Co.’s Pantene and Always in 2013 and 2014, and most recently L’Oréal Paris’ ‘Worth Saying’ effort launched during the Golden Globes broadcast last month.” Read more at Ad Age.