Social Media in the Beauty Landscape

“‘Social media is shaping consumer behavior,’ says Shelley Haus, vice president of brand marketing at Ulta Beauty. ‘Scrolling through Instagram, the pictures and videos bring things to life in a way that’s superabsorbable. [Consumers] go to Instagram for beauty inspiration and to learn how to wear this or do that. They relate in a really visual way, and they are getting a sense of urgency.’” Read more at WWD.