The Five Biggest Trends in Ethical Beauty

“Prior to 2013, the ‘not tested on animals’ logo was enough to make us choose one product over the other. Now, animal testing on EU sold cosmetics is illegal, making cruelty free labels outmoded. Beauty brands are therefore igniting new and innovative campaigns to clean up their act, from the skincare brands taking on the South American drug trade to those sourcing the most eco-friendly water droplets possible.” Read more at Refinery29.