Bobbi Brown Blends Online and Offline to Boost Makeup Sales

“Finding the perfect makeup to match your skin tone is tricky to do in person. Online, it’s a gamble. Bobbi Brown launched its foundation shade finder tool on its website last year to target people who are in discovery mode, not just looking to restock. The tool combines digital and analog to help customers find the right shade for them.” Read more at Digiday.