L’Oréal Creates Unbranded Content Hub to Woo Beauty Fans

“In a world that’s all about return on investment, why would a major marketer invest in a global content hub that carries no branding and no e-commerce — and happily showcases rival brands? L’Oreal — the world’s third biggest marketer, with a $5.3 billion budget, according to the Ad Age Datacenter, has done just that.” Read more at Ad Age.