McQueen Courts Nature for Re-Launch of Fragrance House

“British fashion label Alexander McQueen is traveling the world for flowers that #BloomAtNight with the launch of its first fragrance with Procter & Gamble Prestige Beauty. While marketers often cultivate mystery around fragrances or employ celebrities with large followings, Alexander McQueen has taken the opposite approach, detailing the blooming patterns of each of its floral ingredients and highlighting nature and craftsmanship.” Read more at Luxury Daily.