Mugler Taps Into Consumer Vices for Angel Muse Fragrance Effort

“French fashion label Thierry Mugler is asking consumers what they #HateToLove in a social effort created for its latest scent, Angel Muse. Mugler is positioning Angel Muse as ‘futuristic – gourmet’ able to stimulate an ‘olfactory appetite’ to the point of addiction, leading the brand to inquire what guilty pleasures its consumers are addicted to.” Read more at Luxury Daily.