Will Customised Beauty (Finally) Work?

“Has the Internet made the business of customised beauty more viable today than it was a decade ago? A crop of new custom beauty start-ups seems to think so, inspired by the success of personalised products in adjacent categories, like footwear and apparel, from Nike iD to customisation platforms like Zazzle — which says it generated more than $250 million in sales in 2015.” Read more at Business of Fashion.