Celebs’ New Beauty Push: Color Cosmetics

“Two global celebrities—Rihanna and Victoria Beckham—last week unveiled prestige color cosmetics collaborations within 48 hours of one another. Also on Friday, Katy Perry revealed she is launching a mass market color cosmetics line in July for Covergirl that focuses on demi-matte lipsticks and longwear mascaras.  The deals are further evidence of a major ongoing shift in the beauty world, which for years was fueled by the latest celebrity fragrance and its subsequent slew of flankers.” Read more at WWD.