Clara Molloy on The Secret Lives of Perfumers

“For Clara Molloy, co-founder and creative director of the fragrance company Memo Paris, travel and scent go hand in hand. After editing a book on the creative process of perfumers, she and her husband launched Memo in 2007, in hopes of capturing the essence of a place—both real, and imaginary. Moon Fever, for example, is the supposed smell of the lunar surface, while Ilha do Mel was inspired by an island off the coast of Rio de Janeiro.” Read more at W magazine.