Death of the Beauty Counter: How Social Media Is Changing the Industry

“Makeup is a learned skill. Most of us had to seek guidance from a sister, a friend, or a stranger behind a beauty counter. Now, things are changing. The internet and social media have replaced this intimate experience with far more efficient tools. While there are no hard-and-fast statistics on the matter, it's clear that the youth of today is learning about beauty from the ‘beauty gurus’ of Instagram and YouTube.” Read more at Refinery29.