How a 15-Year-Old Drugstore Men’s Aftershave Balm Went Kylie Jenner Viral

“In May 2015, the beloved Netherlands-based makeup vlogger Nikkie Tutorials (she has almost 3 million Instagram followers and 2.8 million YouTube subscribers) posted a video about some of her favorite new makeup items. In addition to the predictable liquid lipsticks and bronzer, she dropped the bombshell that her new favorite makeup primer was—you guessed it—Nivea Men Sensitive Post Shave Balm.” Read more at Racked.