Is Male Grooming the Next Big Thing in Beauty?

“As a beauty editor, I get my fair share of inquiries about products—and this wasn't even my first one from a guy. But the man sending this text message is the epitome of what you might call a "dude." As in, he isn't the type of guy you'd see walking down the street and think, His face looks well-moisturized. More like, He probably knows the score to last night's football game. Read more at Refinery29.