K-Beauty: The Exhausting Skin-Care Regimen That May Be Worth the Effort

“Even more hyped than the products themselves, however, is the ultra-elaborate K-Beauty skin-care regimen espoused by popular websites like Soko Glam and Peach & Lily, both of which are run by Korean Americans. Incorporating up to 10 (and sometimes more) steps, the typical regimen kicks off with a “dual cleansing” ritual (via oil- and water-based products), winds its way through a series of sheet masks, essences, serums and rich moisturizers, and wraps up with SPF 35 sunscreen.” Read more at The Wall Street Journal.