L’Oréal Paris, YouTube to Launch BeautyTUBE in France

“L’Oréal Paris has created with YouTube’s support BeautyTUBE, billed as an online beauty academy that’s an incubator for rising talents in France, WWD has learned. For its first edition, going live in June, 10 people were selected through YouTube for their personalities and viewpoints on beauty—comprising all product categories and style.” Read more at WWD.