LVMH Signs Rihanna to Create a Makeup Brand

“The Kendo division of LVMH Moët Hennesy Louis Vuitton has landed a deal with Rihanna, one of the hottest-selling celebrities in the world of licensing, to do a complete makeup collection. As one veteran cosmetics executive observed, ‘everything with her is off the charts.’ Estimates of what LVMH may have paid to make the deal run as high as $10 million.” Read more at WWD.