Think Tank: Why Millennials Are the Future of Luxury

“Millennials have redefined the term luxury. Luxury no longer refers exclusively to expensive bags, shoes and watches. It now includes experiences like farm-to-table dining and ‘über-luxe’ travel. Millennials prefer experiences to things. Brands are blurring the lines between luxury items and experiences. Luxury shopping is an experience, that’s the whole point. Digital platforms are creating new, interactive experiences every minute.” Read more at WWD.