With A New App, CoverGirl Places a Bet on Augmented Reality for Mass-Market Beauty

“Covergirl’s BeautyU app uses facial scanning and tracking to identify users’ skin tones and apply makeup looks in real-time using the front-facing camera. It also asks a series of detailed questions in its mobile ‘consultation’ to get a better handle on the user’s preferences, like ‘what’s your skin type?’ and ‘what’s the one makeup item you can’t live without?’” Read more at Digiday.