Chanel Courts Youth Segment With Lily-Rose Depp Announcement

“Chanel’s appointment of Ms. Depp as the face of a Chanel N°5 scent is likely a bid for younger consumers’ interest in the brand’s signature fragrance. Although the flagship scent’s status is iconic, many young consumers associate the original N°5 fragrance with older generations. As such, Ms. Depp announced her upcoming advertising campaign for the L’Eau fragrance on her personal Instagram account, hoping to tap into her 1.7 million followers of a similar age.” Read more at Luxury Daily.