Fragrance Startup Wants to Make Sure You Never Have to Face a Perfume Counter

“Phlur is online only, and allows you to try its unisex fragrances at home so you can smell how they develop on your skin over the day. It claims to offer a product on par with the niche, high-end labels you find at upscale shops such as Barney’s New York—only much cheaper.” Read more at Quartz.