Here’s Why K-Beauty Is Killing It

“Where once, western brands led the way, now the axis of influence has shifted and due to a combination of factors South Korea has become the global leader in beauty innovation in a relatively short period of time. The country’s strengths in digital technology plus significant government investment in R&D has led to a growing number of manufacturers (Samsung and LG have beauty divisions) highly responsive to trends and constantly creating globally influential products.” Read more at Marie Claire