How NYX Is Trying to Conquer Your Local Mall

“By all accounts, malls are in trouble, at least the ones that don’t cater to higher end shoppers. But this doom and gloom forecast hasn’t stopped NYX Cosmetics, the affordable and highly pigmented makeup brand that launched in 1999, from opening its first ever brick and mortar stores in a series of malls on the east and west coasts, as well as abroad.” Read more at Racked.