Is Instagram Makeup Making Us All Beauty Clones?

“Although ‘Instagram face’ isn’t a coined phrase yet, makeup artists recognize the app’s aesthetic when they see it, and most of them hate it. You’ve most likely seen Instagram faces before. They may appear in your Instagram ‘popular’ feed, showing people with cartoon-smooth skin, perfectly defined flicky eyeliner, cheekbones carved like marble, and strobing so shiny it creates what one makeup artist jokingly described to me as ‘C3PO cheek.’” Read more at