L’Oréal Holds Number One Slot as World’s Most Valuable Personal Care Brand

L’Oréal Paris remains the most valuable personal care brand in the 2016 BrandZTM Top 100 Most Valuable Global Brands ranking, released today by WPP and Millward Brown, with a 1% rise in value to $23.5 billion. The company has retained its leadership position on the back of new products such as Infallible Matte foundation by L’Oréal Paris as well as a new platform, Makeup Designer/Paris, and an app Makeup Genius. Read more at Beauty Fashion Fragrance.