Proenza Schouler to Show Cruise Collection in Paris

“Amidst the on-going shake up of the fashion calendar, cosmetics brand M.A.C, owned by Estée Lauder Companies, is backing designers aiming to expand the reach of their pre-collection presentations. The long-term initiative will kick off this Cruise 2017 season with New York-based Proenza Schouler, which will show its collection in Paris on July 4 to coincide with the city's upcoming haute couture week.” Read more at Business of Fashion.