Sephora Uncaps New Mobile Revenue Stream Via Shoppable Snapchats

“The beauty giant, which announced the news on Snapchat last week, invited followers to shop a slew of popular cosmetics featured in its latest story by taking a screenshot of desired items. As a growing number of retailers establish a strong presence on the photo-sharing app, finding new ways to fuel impulse purchases among younger fans and drive additional mobile commerce revenue will likely be top-reaching goals.” Read more at Luxury Daily.