Has Celebrity Perfume Had Its Heyday?

“Slap a famous name on a fragrance and there you have it, a product that scoops millions. Ever since Givenchy created his first perfume L’Interdit for Audrey Hepburn in 1957, the formula of selling celebrity fragrances worked well. Fans from all over the globe were willing to wait in line for hours to ensure that they would go home with a piece of their idol. But those days seem long gone.” Read more at Basenotes.