Why Favourite Products Get Discontinued and What Happens to the Leftovers

“The reasons major makeup companies discontinue products is slightly murky. Every company I reached out to for insight declined to comment, with the exception of Laura Elkins, M.A.C.'s senior vice president of global and North American marketing, who says that every year M.A.C. goes through an extensive process of examining its permanent collection, evaluating the demand and consumer feedback when deciding whether the company will discontinue a product or not.” Read more at Allure.