How the Founder of It Cosmetics Went From Being a News Anchor to Leading a $1.2 Billion Makeup Company

“Jamie Kern Lima's life reads like a modern-day fairy tale. Eight years ago she was a local news anchor in Studio City, California, struggling with finding makeup that would stand up to the new, fancy HD lenses. Fast-forward to 2016 and she's the founder of an insanely popular makeup company that L’Oréal just bought for a whopping $1.2 billion.” Read more at Allure.