Jessica Alba’s Honest Co. Places Bigger Bet on Beauty Products

“Alba’s Honest Co., a $1.7 billion valued unicorn, on Monday is taking the Honest Beauty launch one step further by launching a new line of 11 shampoos, conditioners and hair sprays to tackle the $11 billion domestic haircare market. The move is a signal that Honest Co. sees even more room to disrupt traditional players in the beauty aisle, after making a similar move to take on the makers of household and baby supplies when the startup first launched in 2012.” Read more at Fortune.