The Digital Revolution Is Central in L’Oréal’s Recent US Acquisitions

Urban Decay, NYX, and now IT Cosmetics: L’Oréal recently made a series of strategic acquisitions in the United States with the aim to adapt itself to a changing beauty market where the explosion of social media and e-commerce may reshuffle the positions of all global players. The French cosmetics giant recently announced it has accepted to spend US$ 1.2 billion to buy IT Cosmetics, a company founded in 2008 for makeup and skin treatment problems.” Read more at Premium Beauty News