Followers Are the New Currency: How Social Media Has Changed the Celeb Glam Squad Game

Followers Are the New Currency: How Social Media Has Changed the Celeb Glam Squad Game

Instagram "Social Media...it's honestly completely changed my life," celebrity hairstylist Jen Atkin told me via phone from Ojai, Calif., in late August. She was taking a mini vacay with her husband, which I knew because I, like millions of other people, watch her Snapchat daily. "I was an early adapter to it," she continued.