How Brows Became the Beauty Obsession of the Decade

How brows became the beauty obsession of the decade

Jared Bailey is the "global brow expert" for Benefit Cosmetics. He travels to about 40 countries every year, talking brows with women. According to Bailey, they like them dramatic in the Middle East, straighter in Korea and with a "soft, fluid look" in his native America. Even his email signature is brow-themed.