Is Going Ethnic a New Trend for Marketers in the Beauty Industry?

Is going ethnic a new trend for marketers in the beauty industry?

With such a huge plethora of beauty brands pushing their offerings consumers, cutting through the clutter can prove to be quite challenging, be it digitally or on ground. While brands might struggle to win over hearts of consumers, Richa Goswami, head of digital at Johnson & Johnson APAC highlights the simple fact that winning over Millennial beauty consumers lies in understanding who they are.