Azzedine Alaïa Designs a New Approach to Perfume

“Called Alaïa Paris, it was created in conjunction with Beauté Prestige International. Still, the timing is not the only part of the perfume that is atypical. The brief, for example, according to the perfumer Marie Salamagne, was ‘the smell of cold water falling on hot chalk.’ (Translation: airy notes and pink pepper; freesia and peony; animal notes and musk.)” Read more at The New York Times.