“British fashion label Alexander McQueen is traveling the world for flowers that #BloomAtNight with the launch of its first fragrance with Procter & Gamble Prestige Beauty. While marketers often cultivate mystery around fragrances or employ celebrities with large followings, Alexander McQueen has taken the opposite approach, detailing the blooming patterns of each of its floral ingredients and highlighting nature and craftsmanship.” Read more at Luxury Daily.
Read More“Alexander McQueen, one of the few European luxury brands currently without an existing perfume business, is dreaming big, unveiling a fragrance house and a first juice, a scent for night owls known as McQueen Parfum. Developed and distributed by P&G Prestige Beauty, it will also be stocked at the brand’s flagships in London, Paris and Monaco, and on the brand’s Web site as of March.” Read more at WWD.
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