Posts tagged Asia
Estée Lauder Makes its First Investment in a Korean Skincare Company

“Nearly a year ago, Estée Lauder CEO Fabrizio Freda told us that the best way to compete with skin care brands coming out of South Korea — currently the world’s hub of innovation in that arena — was to embrace its trends and technology. Freda’s team had seen South Korea’s domination in skin care coming for some time: Clinique, an Estée Lauder-owned brand, was one of the first to bring BB creams to the US. Now Estée Lauder is drawing closer to the source of South Korea’s advancements in skin care technology.” Read more at Fashionista.

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China’s Herborist Aims to Be a Global Natural Skin-Care Brand

“As head of marketing for China's only premium cosmetic brand with international ambitions, balancing the diverse needs of Chinese and western consumers is a tricky task for Subrina Liu, but one she has dreamed of for years. Herborist plans to expand into North America next year, when Ms. Liu will probably move to the U.S. to spearhead that launch.” Read more at Ad Age.

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The ‘Asian-ification’ of Beauty

“While the West has long been a breeding ground for beauty trends, brands from the East have increasingly been claiming a bigger stake of the global beauty market, estimated to be worth $44 billion, according to the NPD Group. As a report by Euromonitor International revealed, 80 percent of global skincare revenue gain by 2019 will come from Asia, with China set to account for 75 percent of total regional growth.” Read more at Business of Fashion.

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