Posts tagged Burberry
Burberry, Pinterest Launch Cat Lashes

“Burberry is taking to Pinterest to launch its latest beauty product, aiming to capitalize on the platform’s 38.5 million monthly unique viewers in the space. In tandem with the launch of Cat Lashes, the brand’s new mascara that launches today, Pinterest will begin to generate custom boards for users populated with Burberry Beauty content and product.” Read more at WWD.

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Why Burberry's Sponsored Snapchat Discover Channel Is Marketing Brilliance

“It’s fitting that Burberry’s first major campaign on Snapchat is for a fragrance, as fragrances present an opportunity to get young consumers to buy into a luxury brand. But this brilliantly executed campaign also denotes a serious long-term investment in Snapchat from Burberry. Brands generally use content to market their products, but here it’s the other way round. Snapchat codes on Mr. Burberry bottles allow people to scan for more Snapchat content.” Read more at Marketing Magazine.

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How Will ‘See Now, Buy Now’ Fashion Shows Affect Beauty Brands?

“Burberry and Tom Ford, along with a handful of smaller labels like Rebecca Minkoff and Vetements, have recently announced that they're forsaking the traditional fashion calendar and showing collections that will be immediately available for purchase. Unlike a fashion collection, many beauty collections are planned a year or more in advance, so having new makeup available for a show and for purchase immediately poses less production challenges than it does for fashion.” Read more at Fashionista

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Burberry Bets on Romance with New Men’s Fragrance

“Burberry is hoping a male lover can help in the ongoing turnaround of its beauty business. The British luxury brand will unveil its latest men’s fragrance, Mr. Burberry, in April in the latest phase of its strategy to build a major beauty business in-house after taking back its fragrance and cosmetics licenses two years ago from Inter Parfums. The plan is a risky one — and not without its doubters in both the beauty and financial worlds — but the category was actually one of the few standouts in Burberry’s first-half results earlier this month that were otherwise dismal and saw the company’s shares plummet by more than 12 percent in a single day.” Read more at WWD

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