Posts tagged Chanel
Chanel Courts Youth Segment With Lily-Rose Depp Announcement

“Chanel’s appointment of Ms. Depp as the face of a Chanel N°5 scent is likely a bid for younger consumers’ interest in the brand’s signature fragrance. Although the flagship scent’s status is iconic, many young consumers associate the original N°5 fragrance with older generations. As such, Ms. Depp announced her upcoming advertising campaign for the L’Eau fragrance on her personal Instagram account, hoping to tap into her 1.7 million followers of a similar age.” Read more at Luxury Daily.

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Boy Chanel: Chanel’s Gender-Bending Perfume

“For his second fragrance creation in Chanel’s Les Exclusifs line, Olivier Polge gleaned inspiration from Arthur Capel, Gabrielle Chanel’s lover and benefactor. ‘The idea, I think, was in the house for a long time,” said the perfumer, who transported an idea from Chanel fashion: making a traditional men’s aesthetic feminine when sported by women.’” Read more at WWD.

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How Will ‘See Now, Buy Now’ Fashion Shows Affect Beauty Brands?

“Burberry and Tom Ford, along with a handful of smaller labels like Rebecca Minkoff and Vetements, have recently announced that they're forsaking the traditional fashion calendar and showing collections that will be immediately available for purchase. Unlike a fashion collection, many beauty collections are planned a year or more in advance, so having new makeup available for a show and for purchase immediately poses less production challenges than it does for fashion.” Read more at Fashionista

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L’Oréal, Dove Are Most Favorited Brands Among Social Media Users

“L’Oréal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, while McDonald’s and Monsanto rank near the bottom of the referral list, according to a survey. The research from WPP Plc’s Social@Ogilvy agency and SurveyMonkey will be presented at the Cannes Lions advertising gathering on Wednesday.” Read more at Bloomberg.

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