“If you had to be cloistered for the rest of your life, this would be the place: At the end of a remote winding road, through hayfields and deep forests in the mountains of the Czech Republic, lies a monastery few people ever see. But if you were a major cosmetics company looking to manufacture a global-blockbuster face cream, this is not the spot you would choose. Unless you were Lev Glazman and Alina Roytberg, founders of Fresh cosmetics, a brand known for turning off-the-wall ideas into bestsellers. In 2000, when the company was acquired by LVMH, a monastery turned out to be precisely what Fresh needed for the production of its new luxury moisturizer, Crème Ancienne.” Read more at The Wall Street Journal.

Read More