Posts tagged Dove
#NoLikesNeeded: Dove’s Self-Esteem Project to Protect our Selfies

“‘Selfie esteem’ is low, according to skincare brand Dove. ‘There is an epidemic of girls chasing social media ‘likes’ to feel attractive,’ says the company. Which is exactly why the brand has launched the Self-Esteem Project. Statistics including the one about girls taking on average 12 minutes to perfect a selfie, and nearly half of 18 to 23-year-olds admitting that social media makes them feel worse about their appearance, merited some sort of social media effort to right the wrongs, thought Dove; something to halt a generation of social media ‘like-chasers.’” Read more at The Telegraph.

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L’Oréal, Dove Are Most Favorited Brands Among Social Media Users

“L’Oréal, Nivea, Dove and Chanel are among brands most likely to be recommended by social-media users, while McDonald’s and Monsanto rank near the bottom of the referral list, according to a survey. The research from WPP Plc’s Social@Ogilvy agency and SurveyMonkey will be presented at the Cannes Lions advertising gathering on Wednesday.” Read more at Bloomberg.

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