“This week brings us tantalizingly close to the November 5 debut of the Balmain x H&M collaboration. Incentive to shop the collection is hardly in short supply—but in case you need more, there’s a beauty bonus to consider. Each customer who makes a purchase at the launch will receive a sample vial of the Balmain x H&M fragrance. It’s a teaser for the limited-edition bottle set to drop on December 3.” Read more at Forbes.Read More
“Lost in the frenzy surrounding the reveal of the Balmain x H&M lookbook was an overlooked piece of information: The collection includes a fragrance. This is NOT a drill. And if you’re an aspiring member of the #BalmainArmy, you are going to want in on it, because unlike a lot of the clothing, it clocks in at the totally reasonable price of $39.99.” Read more at Refinery29.Read More
“You’d think H&M could rest on its laurels a little. What with an expansive empire of mens- and womenswear, kidswear, a burgeoning home line, and those infamous designer collaborations (just two months to go till Balmain, people), it’s hard to imagine what else its far-reaching devotees might need. But since when was personal style defined by threads alone? Cue the company’s shelf-splitting, 700-piece makeup, fragrance, hair, and bodycare collection launching online this month, which, in keeping in sync with its democratically priced clothing, you can pick up for a song.” Read more at Vogue.com.Read More
“Kaleidoscopic counters of eyeshadows, foundations to suit every skin shade and a lipstick for every month of the year. Make no mistake. This is not a beauty emporium like MAC or Smashbox. Rather, it’s what your local branch of H&M will look like in a matter of weeks. In May, the world’s second biggest high street retailer announced the launch of a 700-piece beauty collection, which will hit 900 stores worldwide and online this autumn.” Read more at Business of Fashion.Read More
“H&M is collaborating with Humane Society International to promote the ethical treatment of animals across the fashion and beauty industries. The collaboration aims not only to protect the farm animals from which wool, hair or down is derived, but also to work towards banning cosmetics testing on animals globally.” Read more at Vogue.co.uk.