Posts tagged Into the Gloss
The Beauty Upstart With a Radical New Way of Talking to You

Glossier (a play on the word dossier) doesn’t rely on celebrity ads or high-profile department store placements. Employees talk to customers directly—via email, social media, the company’s site—in a casual voice that young people understand. If there’s such a thing as designing a millennial approach for selling a product, this gets pretty close: real and unmediated, the antibrand brand. Read more at Wired.

Read More