Posts tagged Ipsy
How Ipsy Founder Michelle Phan Is Using Influencers to Reinvent the Cosmetics Industry

“Ipsy is investing heavily into building up its already 10,000-person-strong network of amateur beauty vloggers. Together with Ipsy’s in-house stylists, they generate 300 million social media impressions a month for the company. Ipsy gets exposure (it has so far done very little paid advertising) and more views of its ad-embedded YouTube content.” Read more at Fast Company.

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L’Oréal Sells Michelle Phan Beauty Range Back to Her

“Michelle Phan has parted ways with L’Oréal, buying her own beauty line from the company. Em Michelle Phan has been sold to Ipsy – a company co-founded by Phan herself. Phan first partnered with L’Oréal as the first official video make-up artist for Lancôme and launched her cosmetics range in 2013. At the launch, she referred to Em Michelle Phan as ‘a dream come true.’” Read more at Cosmetics Business.

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YouTube Star Michelle Phan’s Beauty Startup Ipsy Raises $100 Million

“YouTube celebrity Michelle Phan’s startup Ipsy, which sells monthly subscriptions to Glam Bags full of beauty products, has raised $100 million in Series B funding from TPG Growth and Sherpa Capital. The company did not disclose its valuation, but sources familiar with the situation said the round values the company around $800 million.” Read more at

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