Posts tagged Jessica Alba
Unilever Is In Talks to Buy Jessica Alba’s Honest Company: Report

Unilever PLC is in talks to acquire Honest Co., the consumer-products retailer co-founded by actress Jessica Alba, according to people familiar with the matter. Unilever, maker of Dove soaps and Axe body sprays, is discussing a deal valued at over $1 billion but significantly less than the $1.7 billion valuation that was placed on Honest in a fundraising round last year, the people said. Read more at The Wall Street Journal.

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Jessica Alba’s Honest Co. Places Bigger Bet on Beauty Products

“Alba’s Honest Co., a $1.7 billion valued unicorn, on Monday is taking the Honest Beauty launch one step further by launching a new line of 11 shampoos, conditioners and hair sprays to tackle the $11 billion domestic haircare market. The move is a signal that Honest Co. sees even more room to disrupt traditional players in the beauty aisle, after making a similar move to take on the makers of household and baby supplies when the startup first launched in 2012.” Read more at Fortune.

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Jessica Alba’s Honest Beauty Line Comes To Mobile, With An App Offering Both Shopping And Makeup Tips

“The Honest Company, Jessica Alba’s e-commerce startup best known for its eco-friendly baby products, expanded this fall with the launch of Honest Beauty – a beauty line that continues the company’s mission to offer products with fewer harsh chemicals. Now that line of products has its own mobile shopping application, with today’s debut of Honest Beauty for iOS, an app that lets you both shop and receive makeup tips and tutorials from Alba and others.” Read more at TechCrunch.

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Jessica Alba Launches Honest Beauty Line

“The range contains 17 skin care products — cleansers, a facial mist, moisturizers, wipes, etc. — and a whopping 66 makeup products, including foundations. The most expensive item, the moisturizer, rings up at $34. Honest Beauty offers every single product a self-respecting beauty line needs to have these days: a do-everything balm, lip crayons, things inspired by Asian beauty products (like a fantastic powder cleanser in single-serve packets and a konjac sponge), fluid facial sunscreens, a lash primer/mascara combo and a face primer that works well under makeup or on its own.” Read more at Fashionista.com.

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Jessica Alba’s Honest Company Is Expanding—Just As Shoppers Are Questioning “Natural” Products

“A March 2015 report by market research firm Kline & Company estimates the ‘natural products’ industry at $33 billion worldwide. A 2015 report by Nielsen found that 53% of consumers surveyed said that an ‘all-natural’ description was moderately or very important to them. But there’s a big problem with using terms like ‘natural,’ ‘organic,’ and ‘eco-friendly’ to describe personal care products: There’s no consensus on what those descriptors really mean.” Read more at Fortune.

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Jessica Alba’s Honest Company Sued for Being ‘Deceptive’

“Jessica Alba’s all-natural product line, the Honest Company, has been hit with a lawsuit that claims it ‘deceptively and misleadingly’ labels and markets its products as being ‘natural.’ In legal documents obtained by PEOPLE, consumer Jonathan D. Rubin claims that a number of products contain ‘unnatural’ and ‘synthetic’ ingredients and also says that the Honest Sunscreen product is ‘ineffective.’” Read more at People.

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Jessica Alba Expands Honest Beauty

“Jessica Alba, the new standard bearer for celeb-entrepreneur, is expanding The Honest Company, the online retailer she cofounded in 2011, but she’s also feeling the heat of her fame. Fresh off a controversy surrounding the brand’s SPF 30 sunscreen—which became the subject of an angry online grassroots campaign claiming the product didn’t work, complete with photos that showed badly sunburned users—Alba is gearing up for the Sept. 9 launch of a full color cosmetics and skin-care line called Honest Beauty.” Read more at Women’s Wear Daily.

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The Failure Of Jessica Alba’s Honest Company Sunscreen Explained

“A consumer products company whose eco-friendly and hypoallergenic goods are intended to give parents peace of mind is now getting a piece of the minds of customers over the apparent failure of their reformulated SPF 30 sunscreen lotion. The Honest Company, co-founded by actress Jessica Alba, is now the focus of customer complaints and photos of sunburned children posted online.” Read more at Forbes.

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