Posts tagged Korean beauty
The Amazing Techniques I Learned at Korean Beauty School

But, as a reporter, it's my job to be constantly educating myself and my readers. Which is how I found myself enrolling in a Korean beauty academy. For my mission, I went straight to the best, Jung Saem Mool. If you’re Korean, you’re sucking in your breath in awe. For the rest of you, I’m going to skip over having to attempt putting into words the sky-high reputation of the school's founding makeup artist by saying she’s like a Korean Lisa Eldridge in terms of career trajectory and influence. There isn’t a Korean celebrity’s face she hasn’t touched with her magic makeup wand. Read more at Refinery29.

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What’s Driving the Goldrush for Korean Beauty Brands?

“LVMH has bought a minority stake in Clio Cosmetics for $50 million, in a deal valuing the Korean company at $700 million, according to a report in the Wall Street Journal late last week. The deal is the second major investment in South Korea’s booming beauty industry last week, highlighting growing interest among Western companies.” Read more at Business of Fashion.

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The Key Ingredients of South Korea’s Skincare Success

“If you have never used a Korean face cream made from snail slime, then you may be missing out. Likewise you may be being left behind if you don’t spend an hour or two each week wearing a Korean face mask made from seaweed. These are two products at the forefront of the latest big trend to hit the global skin care and cosmetics industry—the boom in such items developed and made in South Korea.” Read more at BBC.

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Everything You Need to Know About the Latest Korean Beauty Trend—Glass Nails

“It’s no surprise that Korean beauty trends are taking over the Internet as well as our beauty arsenals. Gear up, fellow Korean beauty-lovers. There’s a new trend in town—and it doesn’t fall in the skin care category. Enter: glass nails, a fun and flashy manicure technique developed by Eunkyung Park, owner of Unistella Salon in Seoul, who’s done the nails of countless celebrities in her homeland.” Read more at Allure.

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Estée Lauder Makes its First Investment in a Korean Skincare Company

“Nearly a year ago, Estée Lauder CEO Fabrizio Freda told us that the best way to compete with skin care brands coming out of South Korea — currently the world’s hub of innovation in that arena — was to embrace its trends and technology. Freda’s team had seen South Korea’s domination in skin care coming for some time: Clinique, an Estée Lauder-owned brand, was one of the first to bring BB creams to the US. Now Estée Lauder is drawing closer to the source of South Korea’s advancements in skin care technology.” Read more at Fashionista.

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What You Don’t Know About the Rise of Korean Beauty

“South Korea has very few natural resources. The country isn’t stocked with oil, much natural gas, or even many minerals. What it does have is a shitload of sheet masks, BB creams, essences, and face masks packaged to look like tomatoes. These beauty products are on the verge of becoming — in addition to electronics and cars — one of Korea’s biggest exports. And they’re getting there with help from an entity you might not think would trouble itself with banana-shaped lip glosses or lace sheet masks: the Korean government.” Read more at NYMag.com.

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Could Beauty Products Be Korea’s New Export Engine?

“As South Korea suffers from a prolonged drop in exports, one industry is posting double-digit growth in shipments and grabbing the attention of policy makers searching for a new growth engine—cosmetics. Overseas sales for the cosmetics industry rose 73 percent this year through July, compared with a 4.9 percent decline for all industries. Beauty products outperformed Korea’s so-called 13 flagship items like cars, chemicals and steel, most of which have seen their sales drop.” Read more at Bloomberg.

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The Cult of Cute: How Korean Beauty Is Changing the Face of Your Vanity Table

“Inside a glossy, perfectly round tomato sits the smooth, creamy surface of a complexion-brightening face mask. A sullen panda bear holds the contents of a cooling-on-contact eye gel. A miffed bunny rabbit contains a pitch-perfect apricot lip tint. Welcome to the Korean beauty shopping experience.” Read more at Vogue.

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Has Bronzed Skin Finally Been Replaced With a Healthier Beauty Goal?

“August is traditionally the month of competitive bronzing, when social networks give way to hotdog leg humble brags and bathroom mirror selfies showing off tan lines. As far as #skingoals go, the most enduring one has been tan: good skin = tan skin. But this summer marks a shift in attitude on tans from both beach and bottle.” Read more at Mic.

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Beauty Without Borders as South Korean Products Sell in America

“When Charlotte and Dave Cho started online cosmetics retailer Soko Glam Inc. in 2012, they hoped to help their fellow Korean Americans find their favorite products from the Asian nation in the U.S. Their skin creams, cleansing foams and beauty waters attracted a broader audience. Turns out that about 70 percent of Soko Glam’s customers are non-Asian.” Read more at Bloomberg.

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